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Google HCU Recovery - Is Your Site Ready For HCU Recovery?

No matter whether HCU or any of the latest core updates have impacted you fixing your content is an integral step towards the success. Do a content audit and study your GSC or GA4 statistics prior to beginning working on fresh material.

Acknowledging how Google changes are affecting SEO strategies can be awe-inspiring. Recognize how mobile usability, safety and unique perspectives are all factors in value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking in order to prioritize content that offers real value for users as a response to the increasing amount of sites with keyword-stuffed advertising copy that doesn't actually offer anything of use for searchers. This approach aims to tackle websites that focus solely on light copy that has no actual benefit or value for users.

The HCU update that Google released in August 2022 changed the way it evaluates the quality of websites, moving from page-by-page evaluations towards domain-wide assessments. It meant that sites considered unhelpful could experience ranking drops across their entire domain instead of just the individual pages.

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HCU Update also placed additional focus on sites' accessibility on mobile devices, focusing on websites that are specifically designed to function well on smartphones and other devices on mobiles. Furthermore, it boosted sites which provide safe browsing experiences which is a sign of the growing importance of the web as a place for research or commerce as well as other functions which rely on personal data security to protect users.

In September of 2023, Google's HCU update expanded this concept through the inclusion of Experience within their notion of E-E-A-T. As a result, this created a greater challenge for companies to improve their rankings simply by updating old blog articles although this strategy may have worked before the HCU change, it was has been deemed to no longer be an effective strategy.

How to identify if you've been hit by HCU?
Google's series of Core Updates throughout 2023 and September's Helpful Content Update brought a great deal of damage to many sites; even months later, many who were affected remain to fully recover from HCU.

Glenn Gabe found that only 22% of the websites he is tracking had seen an increase in the amount of 20% or higher in the time since HCU. Although this is encouraging, it shows that healing isn't easy for the people affected.

If your site was affected by HCU, the first next step is identifying each of the factors that contributed to it and conducting a content audit to assess the impact of these factors.

Once you've created informative and in-depth blog posts, move onto more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, incorporating social evidence (customer testimonials or team photos), improving the user experience, and much more.

If your SEO strategies aren't working to deliver positive results, it might be worthwhile seeking out outside help. Be sure to seek an expert who has an established track record, backed by data and evidence so as not to waste your time and money on methods that aren't working for your website A professional helps you stay clear of common pitfalls which waste both time as well as money.

What can you do to heal from HCU?
After Google's September 2023 HCU update, a lot of websites have experienced dramatic decreases in both traffic and rankings however, some are showing promising indications of regaining their status.

In the beginning, in order to begin recuperating from HCU and HCU-related issues, a comprehensive content audit should be undertaken. This involves reviewing each webpage on your website in order to find areas that could have been impacted negatively through the HCU update. You can then offer suggestions for how best to address any deficiencies found therein.

Fixing duplicate content, eliminating poor-quality backlinks, enhancing meta description and title tags as well as ensuring mobile-friendly websites have the correct coding to be in place are just a few of the many tasks required to ensure that a website is operating efficiently.

Be sure that your site has high-quality and unique contents if you would like Google to accurately assess its legitimacy and credibility. It will also help users who return frequently.

Be aware that recovery from HCU can take a few weeks, or even months. thus it's essential to have an extensive plan in place to enhance your website.

Finding an experienced SEO consultant who can implement these strategies can also be very beneficial. Choose a person who has demonstrated outcomes, backed by evidence and a track record; additionally, try out different strategies until you find the best one that is suited to the specific industry and website you are operating in.

Recovering from HCU
After a lot of effort and delays, some websites are finally beginning to recover from the Google's update to the HCU in September 2023. However, it's important to keep in mind that SEO is a continuous game which requires dedication to providing high-quality content that prioritizes the user experience.

Also, Google no longer considers the HCU an all-encompassing signal, rather, individual pages will be evaluated separately to determine if they offer useful material or otherwise. Therefore, even if your site is negatively affected by the HCU, recovery strategies such as content marketing are effective ways to recover.

At its core, recovering from Google HCU means making sure that your content meets with the guidelines for E-E A-T framework. It will make sure that your website is valuable to users while simultaneously strengthening connections between you and your target audience.

Recovery from HCU is a process that requires persistence and patience with your efforts to create content. Google continually refines their algorithms, which may require a long time to recover; one way to ensure that this occurs quickly is to consistently produce high-quality articles that comply with the guidelines, while being adaptable enough to any future updates - this way your site is able to remain relevant to users and remains in line with Google's algorithm.